We’re so excited to introduce something we’ve been building toward for a long time. Impact Giving is a new kind of donation experience that brings clarity, connection, and meaning into every gift. And now, it is officially live!
In our last blog, we explored what makes generosity truly resonate — not just in the moment, but over time. The research showed that when people can visualize the impact of their gift, they feel more confident, more connected, and more compelled to give. That emotional clarity doesn’t just increase donations. It builds long-term trust.
Here’s How It Works: A Donation Experience Built for Impact
Impact Giving is built to help donors choose outcomes first, not amounts.
Instead of starting with a blank dollar box, donors start with what matters most — the outcomes they care about.
They can choose from a menu of tangible options like “Feed a family,” “Provide a vet visit,” or “Fund a school kit,” and add them to a cart in a swipeable, mobile-first format that feels both familiar and joyful.
Each item includes a short description, a visual icon, and a clear cost, so donors always know exactly what they’re giving toward. As they add or remove items, the total updates in real time, accompanied by small touches of delight like heart animations and celebratory confetti. And when they’re ready, they check out in a streamlined drawer-style interface, keeping the focus on generosity without ever leaving the page.
For your organization, it’s just as simple. You define your impact items, assign costs, and choose whether they fund specific programs or serve as symbolic representations of your mission. Either way, it’s flexible to align with how you work.
To make setup even easier, Impact Giving includes quickstart templates tailored to sectors like food security, animal welfare, and education, along with access to a library of over 10,000 visual icons to help bring your outcomes to life.
From personalized receipts to seamless reporting and CRM syncing, everything works behind the scenes to build trust and clarity at every step.
The result? Giving that feels meaningful for your supporters and powerful for your mission.
Ready to Bring It to Life?
Impact Giving turns generosity into something people can feel. It helps supporters give with purpose and reminds them that every donation tells a story.
If you’re looking for ideas to help shape your own experience, we’ve created a free resource with real-world examples to help spark inspiration across sectors.
But ideas are just the beginning.
If you’re ready to turn tangible giving into a live, donor-first experience, we’ve built the tools to make it simple, beautiful, and effective.
