Increase Your Online Donations by 28% Through a Mobile-Friendly WordPress Website

Samantha Ste Marie
Is your nonprofit website on WordPress? Are you looking at WordPress as an option for your nonprofit. Givecloud integrates with WordPress and here's why it's the top website builder for nonprofits.

In today’s modern world, a website has become a necessity for every organization, including nonprofits. A website allows nonprofits to reach out to a larger audience, increase their online presence, and provide a platform for fundraising.

The reality is, people turn to the internet for almost everything. From shopping to socializing, the internet has become an integral part of our daily lives. As a nonprofit organization, having a website is no longer a luxury but a necessity.

But just in case you need a refresher on the importance of having a nonprofit website, here are some reasons:

Increased Visibility

A website increases your organization’s visibility and reach. With a website, your nonprofit can reach people all over the world, not just in your local community.

You can share your mission, goals, and accomplishments with a larger audience, increasing your chances of attracting volunteers, donors, and supporters.

Fundraising

A website provides a platform for fundraising. You can accept donations online, sell merchandise, or offer tickets to events.

A website also allows you to provide information about your organization’s financials, so potential donors can see how their donations will be used.

Communication

A website is an excellent communication tool. You can provide information about your organization’s programs and services, share news and updates, and post volunteer opportunities.

A website also allows you to engage with your supporters and donors through blogs, social media, and email newsletters.

Credibility

Having a website increases your organization’s credibility. A website shows that your nonprofit is serious about its mission and has a professional online presence.

Potential donors are more likely to trust and support organizations with a well-designed and informative website.

You might be sitting there thinking: “Ok, I get it. Websites are important. My organization has one that we put together and it works fine.”

Here’s the thing…

Today’s modern donors expect more than “fine”. They expect gorgeous websites that are fast and easy to use… on their PHONES and other mobile devices. 

In fact:

  • During Giving Tuesday 2020, undefined of donations were made on a mobile device, up from 30% in 2019. And that number just keeps growing.

In this blog post, we will discuss why a mobile-friendly website is crucial, and how to make sure your website is mobile-friendly.

We will also look at WordPress, the most popular choice among nonprofits, and why it’s important to integrate your WordPress website with your online fundraising software.

Why Your Website Needs to be Mobile-Friendly

Like we said, having a mobile-friendly website is crucial for nonprofits.

With more than half of all internet traffic coming from mobile devices, it’s essential that your website is accessible and easy to use on a mobile device. Here are some reasons why your website needs to be mobile-friendly:

User Experience

A mobile-friendly website provides a better user experience. When a website is not mobile-friendly, users have to zoom in and out to read content, and buttons and links can be difficult to click. This can be frustrating for users and can lead to them leaving your website and looking for a different cause to donate to.

Search Engine Optimization (SEO)

Google prioritizes mobile-friendly websites in its search results. This means that if your website is not mobile-friendly, it may not show up in search results when users are searching for keywords related to your organization. This can significantly decrease your online visibility and traffic.

Increased Reach

A mobile-friendly website allows your organization to reach a broader audience. With more people accessing the internet through mobile devices, having a mobile-friendly website makes your organization more accessible to potential supporters and donors.

How to Make Sure Your Website is Mobile-Friendly

Now that you know why having a mobile-friendly website is important, here are some tips for making sure your website is mobile-friendly:

Use Responsive Design

Responsive design is a technique that allows your website to adjust to different screen sizes. This means that your website will look great on desktops, tablets, and smartphones. Using responsive design ensures that your website is accessible and easy to use, no matter what device your audience is using.

Simplify Navigation

Simplifying your website’s navigation is crucial for a mobile-friendly website. Mobile devices have limited screen space, so it’s important to make it easy for users to find what they’re looking for. Keep your navigation simple and easy to use, with clear labels and concise descriptions.

Optimize Images and Videos

Images and videos can significantly slow down your website’s loading time on mobile devices. Make sure to optimize your images and videos to ensure fast loading times.

Test Your Website

Test your website on different devices, screen sizes, and browsers to make sure it’s accessible and easy to use for all users.

Why WordPress is the Most Popular Choice Among Nonprofits

WordPress is the most popular website builder among nonprofits. In fact, according to Nonprofit Tech for Good, 59% of nonprofits use WordPress for their website. Here are some reasons why WordPress is the most popular choice among nonprofits:

Cost-Effective

WordPress is open-source software, which means it’s free to use and customize. This makes it a cost-effective option for nonprofits with limited budgets.

Easy to Use

WordPress is user-friendly and easy to use, even for those with no coding experience. It has a simple interface that allows users to create, edit, and publish content without any technical knowledge.

Customizable

WordPress is highly customizable, with thousands of themes and plugins available to add features and functionality to your website. This makes it easy to create a unique and professional-looking website for your nonprofit.

SEO-Friendly

WordPress is SEO-friendly, with built-in features, such as Yoast, that help improve your website’s search engine ranking. This makes it easier for potential donors and supporters to find your website and learn about your organization.

Why it’s Important to Integrate Your WordPress Website with Your Online Fundraising Software

Integrating your WordPress website with your online fundraising software is crucial for nonprofits that rely on donations. Here are some reasons why integration is important:

Seamless Donor Experience

Integrating your website with your online fundraising software creates a seamless donor experience. Donors can easily make donations without leaving your website, which makes the process more convenient and increases the likelihood of donations.

Streamlined Data Management

Integration streamlines data management, making it easier to track donations, donor information, and fundraising progress. This allows you to make informed decisions and adjust your fundraising strategy accordingly.

Increased Efficiency

Integration increases efficiency by automating many manual processes, such as donation tracking and receipt generation. This saves time and resources, allowing your organization to focus on other important tasks.

Improved Reporting

Integration allows for improved reporting, with real-time updates on fundraising progress and donor information. This makes it easier to analyze data and make informed decisions about your fundraising strategy.

Overall, having a website is crucial for nonprofits in today’s modern world. It allows organizations to increase their online visibility, reach a broader donor audience, and connect with those potential donors and supporters.

Making sure your website is mobile-friendly is essential for ensuring accessibility and usability, and integrating your website with your online fundraising software, like Givecloud, can streamline your fundraising efforts and increase efficiency.

WordPress is a popular and user-friendly choice for nonprofits, with its customizable themes and plugins and built-in SEO features. By prioritizing your website and its integration with your fundraising software, your nonprofit can increase its impact and fundraising.

Get Started with Givecloud and WordPress

If you want to enhance your nonprofit’s online presence and streamline donations, using a WordPress website in combination with Givecloud can be a powerful solution. With the right setup, you can create a seamless donor experience that makes it easy for people to support your cause.

Through Givecloud, you can integrate donation forms, set up recurring donations, and even sell merchandise to raise funds. Plus, with WordPress, you have complete control over your website and can make updates quickly and easily.

So why not offer your donors the experience they deserve with Givecloud? With our user-friendly interface and robust features, Givecloud can help you collect more funds while increasing advocacy and loyalty. And the best part? You can set it up in just a few minutes, with no hidden fees or contractual obligations.

Get started with Givecloud today to create an elite donor experience and take your nonprofit to the next level.

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