1 in 3 Nonprofits Choose Mailchimp as their Email Marketing Tool. Here’s Why!

Samantha Ste Marie
Does your nonprofit use Mailchimp or are you thinking about using it? Dive into why it's the top email marketing tool for nonprofits and how it integrates with Givecloud.

You’ve definitely heard someone tell you that email marketing is important for nonprofits.. 

But, do you know just HOW important it is?

Let us blow your mind a little but:

According to a report by Statista, in 2021, there were 4.1 billion email users worldwide, and this number is expected to grow to 4.4 billion users by 2024. Email marketing also has an average  ROI of 122%, specifically for nonprofits.

Additionally, email campaigns have higher open rates and click-through rates compared to social media posts. This is because email allows for targeted and personalized communication with supporters that have already expressed interest in an organization’s mission or cause. In fact, research by Campaign Monitor shows that personalized emails can improve click-through rates by up to 29%.

Email marketing can also be used to build stronger relationships with supporters and donors. A report by Hubspot found that personalized and segmented emails have higher open rates and click-through rates compared to generic emails, which can lead to increased engagement and ultimately, more donations for nonprofit organizations.

Email marketing continues to be one of the most powerful tools for nonprofit organizations to reach and engage with their supporters, and it has a strong ROI compared to other marketing strategies.

In this blog, we’re going to dive into Mailchimp and why it continues to be a top choice amongst nonprofit organizations.

What is Mailchimp & what is it used for?

Mailchimp is an online marketing platform that allows you to create and send email newsletters, marketing campaigns, and automated messages to your donors.

It offers an easy-to-use interface that lets you design beautiful email templates, add your own content, and target specific groups of people with personalized messages.

Mailchimp also has tools that help you grow your email list, manage your subscribers, and track your campaign performance with reports and analytics.

It is primarily used for email marketing, which is a powerful way to reach your donors directly in their inbox. You can use Mailchimp to create and send newsletters, promotional emails, and other types of messages to your donors.

With Mailchimp’s automation features, you can set up targeted, automated email campaigns based on specific triggers, such as a new donation, a child being sponsored, or a donor joining your monthly membership program. The options are endless.

It helps you manage your email list and keep it organized, so you can segment your donors based on different criteria, such as donor status, past campaign contributions, or free resource downloads. This allows you to send more personalized messages that resonate with your donors, or potential donors.

It provides detailed analytics and reporting on your campaigns, so you can see how your emails are performing, which messages are resonating with your donors, and how you can improve your email marketing strategy.

Mailchimp integrates with many other tools and platforms, such as social media, e-commerce, CRM systems, AND Givecloud, making it easy to connect your email marketing efforts with other parts of your nonprofit.

Overall, Mailchimp is a versatile platform that can be used for a wide range of email marketing needs, from simple newsletters to complex, automated campaigns. It’s a powerful tool for nonprofits of all sizes to communicate with their donors and grow their impact through email marketing.

Why are nonprofits choosing Mailchimp as their email marketing tool?

Mailchimp is one of the most popular email marketing tools among nonprofit organizations for several reasons:

  1. Affordable pricing: Mailchimp offers a free plan for organizations with up to 2,000 subscribers and 10,000 emails per month, making it an attractive option for nonprofits with limited budgets.

  1. User-friendly interface: Mailchimp’s user-friendly interface makes it easy for nonprofits to create and send email campaigns, even if they don’t have a lot of experience with email marketing.

Mailchimp’s affordability, user-friendliness, integrations, analytics, and support have quickly made it a go-to email marketing option for nonprofits today.

Why it’s important to integrate Mailchimp with your fundraising software

If you’re a nonprofit organization, it’s important to ensure that your email marketing tool integrates with your fundraising software. This allows you to streamline your communication efforts and gain better insights into your donor behavior.

By using an integrated system, you can easily track your fundraising efforts, monitor your donor engagement, and analyze your campaign results in one place. This can help you make data-driven decisions, improve your fundraising strategies, and ultimately, increase your impact. 

When you integrate your email marketing tool with your fundraising software, you can personalize your emails based on your donors’ giving history, preferences, and behavior. This can lead to more effective communication, stronger relationships with your donors, and higher donor retention rates.

At the end of the day, integrating your email marketing tool with your fundraising software can help you save time, reduce manual errors, and improve your fundraising results.

Get started with Givecloud

If you’re looking to boost your nonprofit’s donations and integrate with Mailchimp, look no further than Givecloud’s elite donor experience. With a proven track record of boosting conversions, increasing revenue, and elevating donor devotion, Givecloud is the fastest way to more donations – guaranteed.

With the ability to set up in just three minutes and zero one-time setup fees or contracts, there’s no risk to trying Givecloud out. So why not give your donors the experience they deserve and see how Givecloud can help you raise more funds and increase advocacy and loyalty

Start designing your elite donor experience with Givecloud right here!

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