Keisha Simpson • 2023-04-10
If your donation form conversion rate is under 40% then here are 7 features you should consider turning on or improving within your DonorPerfect strategy to get that conversion rate up.
Maybe you can relate to this…
When fundraising experts and nonprofits are thinking about ways to increase their annual fundraising, one of their first thoughts is to add another annual campaign or event to their calendar.
While this is a possible avenue, it’s important to also take a holistic approach to fundraising and consider other strategies to increase the funds for your mission.
One option to consider is to examine the effectiveness of your current fundraising strategy and the tools you are using.
Ideally your conversion rates on your forms should be over 40%, and if they are not, it may be time to upgrade your software to ensure that every measure is being taken to engage your donors.
The importance of upselling is growing increasingly important in the online space due to the fact that it’s easier to upsell to an already existing donor than it is to constantly be trying to acquire new ones.
Overall, upselling can be an effective, and many times, easier, way to increase the impact of your mission. Just in case you need more convincing, here are a few specific reasons why you should be focusing on your upsell strategy:
Upselling can help generate additional funding for your nonprofit. This can be accomplished by encouraging donors to give more money, or by convincing them to make a recurring, or monthly, donation instead of a one-time donation. This additional funding can help your organization expand its programs and services, or reach more people in need.
When a donor is upsold on a larger or more frequent donation, it can help to increase their engagement with your nonprofit. They are more likely to feel like they are making a meaningful impact, and may become more interested in your organization's work. In In fact, monthly donors give 42% more than one-time donors but being a part of a monthly giving program creates a heightened sense of community which contributes to long term growth and sustainability
By encouraging donors to give more or to give more frequently, your nonprofit can increase its overall impact. This can be accomplished by expanding the reach of existing programs or services, or by launching new initiatives that would not have been possible without the additional funding.
Upselling can be a cost-effective way to generate additional revenue for your nonprofit. It is often less expensive to retain an existing donor than to acquire a new one, so upselling can be a way to increase revenue without incurring significant marketing or fundraising costs.
Overall, upselling is an important strategy for nonprofits looking to increase their impact and generate additional revenue.
However, it is important to approach upselling in a thoughtful and strategic way, with a focus on building strong relationships with donors and providing them with meaningful opportunities to make a difference.
One of the most important tools that you can add to your DonorPerfect fundraising strategy is an upsell feature to encourage donors to upgrade to your monthly giving program. With this feature alone, you can expect around a 40% increase in monthly giving.
Donor Cover Cost AI+ (DCC AI+) is a tool developed to help organizations increase their revenue by encouraging donors to cover the processing fees associated with their donations.
When a donor makes a donation online, the payment processor typically charges a processing fee, which is typically a percentage of the donation amount. Donor Cover Cost AI+ is designed to automatically suggest to the donor that they cover this fee, which can help to offset the cost of the processing fee for the nonprofit organization.
The Donor Cover Cost AI+ tool can be integrated into a variety of online fundraising platforms to help nonprofits increase their revenue and ensure that more of the funds raised go directly to their mission.
Traditional Donor Cover Cost is soon to be obsolete.
It was originally designed to help organizations capture a sliver more from donors to cover their hard cost but research shows that consumers are actually willing to increase the value of their cart by (what they would consider to be) an “immaterial amount.”
However, an “immaterial amount” is somewhat subjective and that’s where Donor Cover Cost AI+ comes in.
Combining technology and the latest science in consumer behavior, DCC AI+ increases the amount your donors are willing to commit to your mission.
What is wallet pay?
Wallet pay is an online payment method that allows users to store their payment information, such as credit card details or bank account information, in a digital wallet. This digital wallet can be accessed through a website, mobile app, or other electronic device, such as their smartphones.
When making a donation online, the user can choose to pay using their digital wallet. Instead of entering their payment information for each transaction, they simply select their digital wallet as the payment method, and the transaction is processed automatically.
Wallet pay is a convenient and secure online payment method that can save time and effort for donors, as well as reduce the risk of credit card fraud or other security breaches. Some popular digital wallets include:
Many nonprofit organizations accept wallet pay as a payment method, as it can help to increase the conversion rate of transactions and reduce the number of abandoned carts or incomplete donations.
In fact, research shows that when Google Pay and Apple Pay are introduced, conversion rates increase by 2.6% and 2.1%.
Text-to-give is a fundraising technique that enables donors to make a donation to a nonprofit organization by sending a text message from their mobile phone. Donors simply send a text message to a specific phone number, and the donation is charged to their mobile phone bill.
Text-to-give is important for nonprofits in today's socially driven world for several reasons.
First, it is an easy and convenient way for donors to make a donation, as they can do so quickly and easily from their mobile phone, without the need to visit a website or fill out a form.
Second, text-to-give can help nonprofits to reach a broader audience, particularly younger donors who are more likely to use mobile phones as their primary means of communication and payment. By offering a mobile-friendly donation option, nonprofits can tap into this growing segment of donors and increase their fundraising potential.
Third, text-to-give is an effective way to engage donors in real-time, particularly during live events or campaigns. By displaying a text-to-give number or shortcode on a screen or in promotional materials, nonprofits can encourage donors to make a donation on the spot, helping to create a sense of urgency and excitement around the campaign or event.
Finally, text-to-give can help nonprofits to build stronger relationships with donors by providing an easy and convenient way for them to stay connected and engaged with the organization. By leveraging the power of mobile technology, nonprofits can deliver personalized messages, updates, and calls-to-action to their donors in a way that is timely, relevant, and convenient.
Overall, text-to-give is an important fundraising strategy for nonprofits in today's socially driven world, helping them to reach a broader audience, engage donors in real-time, and build stronger relationships with their supporters.
Just like how you’d personalize your ask of donors if you were conducting a telephone fundraising campaign, your digital experience should also individualize the donor experience.
No two donors are the same, what one donor may think is a generous donation (like $100) another donor may see as trivial.
How can you use predictive giving to create these unique experiences for different donors?
Predictive giving is a strategy used to identify and engage potential donors who are most likely to give to their cause based on their past behavior and other data. This strategy involves analyzing various data points, such as donor demographics and giving history to predict the likelihood of a donor making a gift in the future.
Predictive giving is important for nonprofits because it can help to increase fundraising efficiency and effectiveness. By using data analytics and machine learning algorithms to identify and target potential donors who are most likely to give, nonprofits can save time and resources, as well as increase the likelihood of receiving a donation.
Did you know that it can also help you build stronger relationships with donors?
By understanding the preferences and behaviors of their donors, nonprofits can tailor their fundraising appeals and engagement strategies to better meet their donors' needs and expectations. This can lead to increased donor loyalty, retention, and long-term support.
Furthermore, predictive giving can help to improve the overall impact of a nonprofit by allowing it to focus on its core mission and programs. By streamlining fundraising efforts and maximizing the effectiveness of donor engagement strategies, nonprofits can allocate more resources towards their programs and services, ultimately leading to greater impact and more positive social change.
Overall, predictive giving is an important strategy for nonprofits looking to increase their fundraising efficiency, build stronger relationships with donors, and maximize their impact.
Ok, but wait…
Is there a difference between an embeddable donation form and a “normal” donation form?
There definitely is and here’s what the difference is:
A donation form that can be embedded is a type of donation form that can be easily added to your nonprofit's website or social media page using HTML code. This allows donors to make a donation without leaving your website or social media page, making the donation process more convenient and seamless.
On the other hand, a “normal” donation form is typically hosted on a separate website or platform that is not directly associated with your website or social media page. This may require donors to navigate to a different website or platform in order to make a donation, which can be more cumbersome and time-consuming.
The main difference between the two types of donation forms is the level of integration they offer with your website or social media page.
While there are differences between the two types of forms, there are also some serious pros to choosing a donation form that can be embedded, which are:
It is important for a nonprofit organization to have an embeddable online donation form for several reasons, including:
An embeddable online donation form allows donors to make a donation directly on the nonprofit's website, without being redirected to a third-party website or platform. This makes the donation process more convenient and seamless, which can increase the likelihood that donors will complete the donation process.
An embeddable online donation form can be customized to match the nonprofit's branding and design, providing a consistent and professional user experience. This can help to build trust with donors and reinforce the nonprofit's brand identity.
An embeddable online donation form can be easily accessed from a variety of devices, including desktop computers, laptops, and mobile devices. This can help to ensure that donors can make a donation at any time and from anywhere, which can increase the nonprofit's fundraising potential.
An embeddable online donation form can collect valuable data about donors, including their contact information and donation history. This data can be used to build stronger relationships with donors, personalize future communications, and track fundraising progress.
An embeddable online donation form can be easily integrated with other software and tools, such as donor management systems and email marketing platforms. This can help to streamline the donation process, reduce administrative tasks, and increase efficiency.
Having an embeddable online donation form can help your nonprofit increase its fundraising potential, build stronger relationships with donors, and streamline administrative tasks.
By providing a convenient, branded, and accessible donation experience, your nonprofit can engage more donors and raise more funds to support your mission.
It will save your team significant resources which can be invested back into your mission. Avoid the headaches associated with manual uploads, out-of-sync databases and duplicate records by selecting a software that was built for DonorPerfect nonprofits.
Here are just a few of the ways choosing a software that integrates with DonorPerfect can save your organization valuable time (and other resources):
Overall, software that integrates with DonorPerfect can help your nonprofit to save time, reduce errors, and increase efficiency, ultimately leading to more effective and impactful programs and services for your mission.
Optimize your donation page
Optimizing your online donation form means designing and structuring the form in a way that maximizes the chances of converting website visitors into donors.
How do you go about optimizing your online donation page?
Optimizing your online donation page can significantly increase the chances of receiving donations from potential donors. Here are some quick and easy things you can do today:
Simplify the donation process by making it as simple and straightforward as possible. Avoid asking too many questions or steps that can discourage donors from completing the donation.
Use clear, persuasive language to inspire potential donors and clearly explain how their donations will make an impact. Be specific about how donations will be used and what outcomes they will achieve.
Display a prominent donate button on your website, and use contrasting colors to make it stand out.
Make the page mobile-responsive, meaning it can be easily accessed and used on a mobile device.
Offer multiple payment options, such as credit card, PayPal, and digital wallets, to give donors flexibility and convenience.
Include trust signals, such as security badges and third-party endorsements to reassure donors that their transactions are secure and your organization is legitimate.
Test your donation page regularly to determine what works best for your organization. Experiment with different headlines, images, and calls to action and analyze the results to optimize the donation page.
What can optimizing your donation pages do for your nonprofit?
Optimizing online donation pages for conversions and organic traffic is important for nonprofit organizations for several reasons:
Increased donations: Optimizing donation pages for conversions can increase the likelihood that visitors will complete a donation, which can lead to more donations overall. By streamlining the donation process, providing clear calls-to-action, and minimizing distractions, nonprofits can create a more effective donation experience that encourages visitors to give.
Improved user experience: Optimizing donation pages for organic traffic can help to improve the user experience for visitors. By making donation pages easy to find and access through search engines, visitors can quickly and easily find the information they need to make a donation. This can lead to a better overall user experience and increase the likelihood that visitors will return to the website in the future.
Increased visibility: Optimizing donation pages for organic traffic can also increase the visibility of nonprofit organizations online. By using relevant keywords, creating high-quality content, and building backlinks, nonprofits can improve their search engine rankings and attract more visitors to their website. This can help to increase awareness of the organization and its mission, and ultimately lead to more donations.
Better tracking and analytics: Optimizing donation pages can also help nonprofits to track and analyze their fundraising efforts more effectively. By using tools such as Google Analytics and A/B testing, nonprofits can monitor the performance of their donation pages and make data-driven decisions to improve conversions and increase organic traffic.
Overall, optimizing online donation pages for conversions and organic traffic is crucial for nonprofit organizations to maximize their fundraising potential and reach more donors. By providing a seamless, user-friendly, and effective donation experience, nonprofits can encourage more visitors to give and support their mission.
It can be as simple as upgrading your current fundraising solution. Organizations who switch to Givecloud, see an average increase in online donations 76% in online donations after 6 months and it doesn’t take a rocket scientist to figure out why. The technology used by nonprofits does make a significant difference. Features like one time to monthly upsells does make a difference.
Givecloud was also founded over ten years ago as an add on for DonorPerfect and has been their #1 partner over the last decade. As a result of being built for DonorPerfect, Givecloud’s real time integration is best in class and can be customized to fit the unique needs of your non profit.
If you would like to explore how you can use DonorPerfect with Givecloud, sign up for one of our Givecloud Express accounts here!
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