How To Boost Your Campaign With A Communication Checklist

Keisha Simpson
Maximize the effectiveness of your nonprofit's digital fundraising campaign with a comprehensive communication checklist. Discover the benefits of strategic planning, increase engagement on social media, leverage remarketing techniques, and optimize email messaging for higher donation revenue. Don't miss out on valuable promotion opportunities - implement a communication plan today and raise more for your cause.

Even though 71% of nonprofits worldwide agree that social media is effective for online fundraising, more than half (66%) of charities are worried they will miss out on valuable promotion opportunities. A communication checklist will help your nonprofit maximize its next digital fundraising campaign. 

This blog includes: 

  • How a communications checklist can give your campaign a much-needed boost

Why You Should Use A Communication Checklist

There are many benefits of a communication plan. Creating a strategic plan can help you be more intentional, post more frequently, and increase your reach and impressions. By how much? Well…

55% of people who engage with nonprofits on social media end up taking some sort of action.

  • undefined on Facebook, Google Adsense, Twitter, or LinkedIn can increase traffic to your donation pages.

Don’t miss out! Implement a communication plan for your next campaign, so you can raise more. We’ve broken down everything you need to include on your nonprofit communication checklist.

Planning to Launch

Communication goal: Build a community of advocates and reach 25–30% of your campaign goal. 

Checklist:

  • Campaign page is designed and ready to go, but it’s not public yet. (Psst, did you know custom-branded donation pages nested inside a nonprofit’s website raise undefined)
  • Reach out to previous and prospective advocates. For example, this may include major donors, board members, team fundraisers (if doing peer-to-peer), partner organizations, and corporate sponsors.
  • Ask supporters to commit to giving early (these are called lead gifts) and share your campaign with their networks once it’s LIVE. Don’t forget to email copy and creative assets to make sharing as easy as possible for them!

Preparing To Launch

Communication goal: Create a communication timeline and schedule everything ahead of time.

Checklist

  • Create a timeline for your campaign.
  • Take note of donor preferences and what channels have worked well in the past (at least email and social). Don’t be afraid to try new mediums!
  • Draft and schedule all communications (i.e., email and social media).

During Your Live Campaign

Communication goal: Monitor plan as it’s implemented and engage with supporters to build community.

Checklist:

  • Engage on social media 15–30 minutes every day.
  • Update scheduled posts as needed (amount raised, new sponsors, etc.).
  • Create new posts to share between scheduled posts.

After Your Campaign Is Over

Communication goal: Celebrate, share the impact of funds raised, and provide next steps.

Checklist

  • Celebrate the total raised with your community of supporters.
  • Show lots of appreciation on social media, in a thank-you email, and thank-you letter (or receipt).
  • Give supporters next steps (i.e., register for the next event, subscribe to receive updates, fill out a feedback survey, etc.)
  • One month later, six months later, and one year later send a short email to donors demonstrating the specific impact of their gifts.
  • Post-mortem your event communication plan. What worked? What can be improved next time?

Get Started With Givecloud

Implementing a communication plan is crucial for maximizing the success of your nonprofit’s digital fundraising campaign. By following a comprehensive checklist, you can be more intentional with your messaging, increase engagement on social media, leverage remarketing techniques, and improve donor communication.

To simplify and streamline your communication efforts, consider starting a GiveCloud Express account. GiveCloud Express offers an all-in-one platform specifically designed for nonprofits. By utilizing GiveCloud Express, you can effectively execute your communication plan and raise more funds for your cause.

Take the necessary steps to implement a communication plan for your next campaign, and empower your nonprofit to reach new heights. Sign up for GiveCloud Express today and unlock the power of effective nonprofit communication.

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